As a brazilian sugaring specialist, I hear a lot of apologies. “I’m so sorry, my hair is so long” or “I’m so sorry I just had a baby” or “I’m so sorry I haven’t been in a while, it’s a jungle down there…” Different variations of the same apology since the very first day I started working in the beauty industry. And once I observed it in the room with my clients, I began to notice it everywhere else.